The Story of Rich.Art

🇬🇧 Why Rich.Art? 🇬🇧

My name is Richard, and art has always played a central role in my life. A few years ago, I decided to dive into painting. Very quickly, I discovered a true passion for "one-line" drawings. These sleek, simple yet expressive lines immediately captivated me and ignited my creativity. That’s how I started creating paintings, but I soon realized that art shouldn't be confined to the walls of a home—it should be accessible, alive, and wearable.

That’s when the idea was born: why not merge art and fashion? I decided to bring my artwork to life on clothing. To create an even more artistic experience, I designed 3D embroidery to enhance the one-line drawings and ensure greater durability. This way, art can now be worn by everyone, anytime. With Rich.Art, art is no longer just a wall decoration—it becomes a personal expression to be lived and shared.

As for my logo, it represents the initials of Rich.Art. It was drawn at the summit of the Matterhorn, near Zermatt, an iconic Swiss mountain that symbolizes everything my country represents to me: the natural beauty and majesty of the Alpine landscapes. My love for mountains and hiking has always been a great source of inspiration, and to me, Switzerland is the most beautiful place in the world. This logo is, therefore, a tribute to Switzerland and to the city of Basel—a city deeply rooted in art, with renowned museums such as the Tinguely Museum. I wanted to fuse these elements into a design that reflects my passion for both art and nature.

With Rich.Art, you can now embark on an adventure in the Swiss mountains while wearing an exceptional t-shirt—a true work of art in itself—taking in breathtaking landscapes with a fresh perspective on fashion and creativity. A piece of art that inspires another.

This is the story of Rich.Art: a passion transformed into wearable art, for everyone who wants to take it with them wherever they go.